27 Jan 2014
Egypt launches audacious 'Extreme Tourism' campaign
Egypt launched today an audacious 'Extreme Tourism' ad campaign aimed at attracting foreign tourists. The campaign named 'Extreme Egypt' is an attempt to cash in on the lucrative extreme sports and entertainment industry by capitalizing on Egypt's reputation for danger and thrills. The campaign comes as a result of the declining numbers of tourists from traditional sectors and aims to attract a different type of tourist that will be drawn to the multitude of adrenaline-fuelled experiences that today's Egypt can offer. Below are some of the posters used in the campaign. Click on images to zoom.
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